Agnes B Coaching — Website Design & Brand Integration
Client: Agnes B Coaching (Professional Coaching & Mentoring, England)
Project Duration: 3 Weeks
Platform: WordPress + Elementor
🧠 Project Overview
Agnes B Coaching is a professional mentoring and career growth coaching service based in England. The client wanted a warm yet professional online presence that communicates trust, experience, and clear pathways for new clients to book sessions and access free resources. The goal was to design a responsive website that aligns with the brand tone and integrates with her social channels.
🎯 Objectives
- Create a professional WordPress website that reflects a trustworthy and inspiring coaching brand.
- Design user flow for visitors to explore services, testimonials, and resources easily.
- Integrate email signup forms and “Get Started” booking buttons throughout the site.
- Connect LinkedIn and Instagram for lead nurturing and brand engagement.
- Conduct 2 Zoom consultations for brand alignment and post-launch review.
🛠️ Process & Implementation
We began the project with two detailed Zoom sessions to understand the client’s target audience, tone, and visual preferences. The design process started with a moodboard — soft colors, elegant typography, and open layouts to convey trust and approachability.
The website was developed using WordPress and Elementor, featuring sections for “Coaching Programs,” “How It Works,” and “Free Resources.” We built a lead capture flow with a newsletter opt-in connected to her email automation system, and social links were placed prominently to drive engagement.
The overall UX strategy focused on clarity and simplicity — ensuring users could quickly learn about Agnes’s coaching philosophy and book a discovery session without friction.
📈 Results
- Boosted client inquiries and discovery session bookings within the first month.
- Improved engagement on social platforms through visible link integration.
- Optimized site navigation increased time-on-page by over 40%.
- New resources section helped build the client’s email list organically.
- Consistent branding across website and social media improved overall credibility.
🔧 Tools & Tech Used
- WordPress + Elementor
- Google Analytics & Meta Pixel Tracking
- MailMint for newsletter and automation
- LinkedIn & Instagram Integration
- On-page SEO optimization for local coaching searches